The theme of this year's Trademark Festival is "Strengthening Trademark Brand Protection, and Jointly Build a Road to Innovation and Development". Focusing on issues such as trademark and brand protection, training of talents in the trademark field, development of intellectual property rights in the western region, and the implementation of the national intellectual property strategy and trademark brand strategy, this meeting aims to jointly promote the improvement of the level of innovation, protection and use of Chinese enterprises' trademark brands. During the brand festival, nearly 20 forums and salon activities were held, including the "Sixth China Brand Economy Summit Forum", Madrid International Trademark Registration Roundtable, Sino-Japanese Trademark Exchange Conference, International Trademark Lawyers Forum, and Intellectual Property Academy Dean Forum. Intellectual property experts and scholars from all over the world gathered together to communicate and learn from each other and build bridges of friendship.

At this International Trademark and Brand Festival Welcome Dinner, the award ceremony of "Trademark Agency Gold Service Individual" and "2019 Outstanding Trademark Agency" was held. Dragon Intellectual Property Law Firm was awarded with "2019 Excellent Trademark Agency".